about meta descriptions
http://googlewebmastercentral.blogspot.com/2007/09/improve-snippets-with-meta-description.htmlhttp://www.google.com/support/webmasters/bin/answer.py?answer=79812
seo plugins for wordpress
also theres all in one seo but gregs sounds good right now
http://wordpress.org/extend/plugins/light-seo/ evolution of all in one apparently.
random 101
funny article about photo websites having poor seo.
i would counter all this by saying that one client actually didnt WANT to be found on google, because they didn't want 'randoms' contacting them. (such as work experience students, clients with no budget, people after 3 quotes etc etc.)
i sort of agree, theres something premium about not NEEDING web traffic, even not NEEDING a website. it says, im so good, im not desperate for work, etc etc. it communicates exclusivity or something. also, i think it looks a bit desperate and spammy to have proper seo title tags with all those keywords your targeting and so on. for certain industries and services, i dont think its always appropriate, and the correct branding and tone of voice implied by all those little details of content needs to be considered. seoers forget that not everyone NEEDS to be found, they already have loyalty and credibility and their site is sometimes just a portfolio to easily present to clients, an exact replacement for the old heavy book ones, that they personally showcase to clients and agents, but not the entire world. who wants to pay for all that bandwidth anyway for some students too browse or something?
yes designers should be learning seo implications of their work, but web designers shouldnt be over pedantic and forget the brand message of their client, which might include not needing to rank highly, as good 'customers' never come from an online channel, or there is nothing online to 'convert' anyway.
Posts
